Business continuity no longer depends solely on technology, but also on sound judgment, collaboration and shared spaces for reflection. With this conviction, Adam Data Center co-organized a new edition of Diálogos Dinero together with La Vanguardia, bringing together key players from the technology ecosystem to discuss the role of data centers as critical infrastructure for small and medium-sized enterprises.
Although Adam is a specialized, proximity-focused operator, our objective is clear: to support companies in operating secure, resilient infrastructures aligned with today’s challenges around data sovereignty, regulatory compliance, sustainability and the adoption of new technologies.
Held at La Vanguardia’s newsroom and published both in print and digital editions, this dialogue forms part of Adam’s broader initiative to give voice to partners and organizations within Spain’s critical infrastructure ecosystem, fostering meaningful conversations for the business community. You can read the full content in its digital version here, written by Patricia Coll.
Creating analytical spaces for a shared challenge
Data centers are no longer the exclusive domain of large corporations. Today, they are a structural component of competitiveness for organizations of all sizes that need to ensure business continuity, data protection and scalable growth without unnecessary complexity.
In this context, David Ribalta, Commercial Director at Adam Data Center, emphasized during the discussion:
“Having access to a specialized data center is no longer a competitive advantage, but a necessity for any company that wants to ensure business continuity, comply with regulations and operate with confidence.”
Ribalta highlighted data proximity as a key factor in reducing latency, improving digital service performance and strengthening technological sovereignty—an especially relevant issue for SMEs.
A partner ecosystem serving business needs
The dialogue featured the participation of technology partners who share Adam’s vision and projects, reinforcing the idea that digital infrastructure is a collective effort.
Infrastructure, efficiency and digital sovereignty
Xavier Vilalta, Director of Infrastructure and Cloud Business at Abast, noted that:
“Data centers are a strategic asset for both large enterprises and SMEs in terms of efficiency, cost, sustainability and responsible governance.”
Vilalta underlined the growing importance of data repatriation and the need for proximity-based data centers that enable closer relationships and more fluid communication between providers and customers.
Data centers as drivers of digital innovation
Miquel Pujol, Global Director of Infrastructure Services at Seidor, focused on the structural impact of these infrastructures:
“Data centers play a critical role in helping SMEs drive digital transformation and innovation, allowing them to focus on their core business.”
He also highlighted the value of a strong local technology ecosystem, supported by public–private collaboration, talent development and the long-standing experience of established companies.
Cybersecurity and data protection in the AI era
Cybersecurity emerged as one of the central themes of the discussion, particularly in a context defined by exponential data growth and the rapid adoption of artificial intelligence.
Núria Brunat, Government and Strategic Accounts Executive at Commvault Iberia, warned that:
“Cyber resilience enables organizations to recover data as quickly as possible after any incident, whether caused by a cyberattack, human error or a natural disaster.”
She stressed the importance of anomaly detection, identity protection and clean recoveries, noting that a significant share of cloud security breaches originate from compromised identities.
Critical infrastructure and the regulatory framework
From an institutional perspective, David Ferrer, Head of Digital Infrastructure at CTTI (Government of Catalonia), contextualized the role of data centers within the current regulatory landscape:
“Data centers are no longer just server warehouses, but a key component of the country’s digital infrastructure.”
Ferrer emphasized the need to distinguish between different types of data centers, particularly in regions such as Catalonia, where planning, energy sustainability and responsible resource consumption are critical factors. He also concluded that:
“Partnering with the right technology providers is essential to successfully implement artificial intelligence.”
Conclusion: giving a voice to the ecosystem to support SMEs
At Adam, we firmly believe that our role as a data center operator goes beyond providing infrastructure. Initiatives such as Diálogos Dinero reflect our commitment to bringing together ecosystem stakeholders, fostering critical thinking and helping companies make better decisions about their critical infrastructures.
We are a specialized, proximity-based operator with a clear mission: to make secure, resilient and sustainable infrastructures accessible to businesses, supporting their growth and helping them navigate present and future technological challenges.
We will continue to promote these spaces for dialogue, convinced that a stronger digital market is built through collaboration, shared knowledge and partners aligned with the real needs of companies.
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