Why are our clients so loyal?

According to the 2022 Data Centers Snapshot report prepared by the real estate consultancy Colliers, the number of data center projects in the Iberian Peninsula increased by 15% during the second half of the year, especially in Madrid, Barcelona and Lisbon. In our country, the capital is consolidating itself as a digital hub in southern Europe with 37 data centers (both operational and in development), while in Barcelona the IT power in development has increased by 37% compared to the first half of the year, with Cerdanyola del Vallès being the main focus in the province.

Client loyalty and retention at Adam

This context also generates growing competition, which makes searching for clients and client loyalty essential in our sector. To achieve this, it is vital and essential to foster a relationship of trust and accessibility with our clients through daily joint work. 

At Adam we listen to our clients’ needs, advise them and lead their projects and expansion processes with in-depth knowledge generated over more than 35 years of experience in a highly qualified team. 

Our strength is precisely that the relationship with our clients is based on building alliances while our objective is to become another part of the business, growing together in a sustainable way.

How do clients measure us?

But how does the client measure that we are meeting their expectations and that they want to continue with us? The values that define us and allow us to maintain and build client loyalty are based on our clients’ own opinions and are the following:

  • Security: we offer a secure environment for your company’s data, with the most innovative technical and physical measures.
  • Flexibility: we adapt to the service delivery demands, and offer a solution to each client according to their current needs without neglecting the scalability capacity that allows them to grow at the pace they require.
  • Accessibility and availability of technical means to develop and deploy joint solutions.
  • Support 24/7: In case of any eventuality, we have our own highly-qualified technical team available 24 hours a day, 7 days a week, 365 days a year.
  • Solvency: All our data centers are our own and we are financially solid.


    Loyalty based on how long our clients have been with us: let’s look at the data

    Beyond words, the numbers speak for themselves. The length of time our clients have been with us shows their level of satisfaction and loyalty with the services and resources we provide. This is an indicator of the quality and effectiveness offered.

    • 24% of our clients have been growing with us for more than a decade
    • 46% of clients have been with us between 3 and 10 years
    • 30% have been clients for less than 3 years

    This data indicates that the majority of clients have been with the company for a period between 3 and 10 years, while a significant percentage have stayed for more than a decade. The number of clients who have joined the business in the last three years is also significant.

    As a provider of data center, cloud and internet access solutions, this progressive trend together with the growing demand and requirements of the market, makes us feel very happy and satisfied with a job well done. We would like to thank all our clients for their trust and we hope to continue growing together!

    Contact our team of experts and ask for a meeting

    This article has been written by

    Gemma Tormo
    Inside Sales