Success case of Areas

Transforming legacy infrastructure into laaS

The challenge

Areas needed to be able to quickly adapt to a constantly changing market, increasing its reaction capacity and increasing efficiency in complex processes. To do this, they needed to be able to consolidate and improve the management of large volumes of data.

The solution

We transformed Areas’ infrastructure from on-premise to IaaS in a safe and transparent way. Areas now benefits from total flexibility and scalability in a secure environment with high connectivity. In addition, they have integrated cloud backup into their business continuity plans.

A world leader in Food & Beverage and Travel Retail.

Areas is by definition a very dynamic company that demands speed and efficiency when making decisions because of the large volume of data managed and the inherent complexity in restaurant services for travelers.

They have their own brands such as Deli&Cia, La Pausa, Pepito Grillo, Sibarium, and  Divers, and also work with franchises, like Burger King, Rodilla, and SantaGloria; among many others.

Their network encompasses 23,000 employees and more than 2,000 restaurants and stores located in train stations, airports and on highways in 12 countries. Every year, 330 million customers come through their establishments.

The challenge for this company is managing infrastructure with big risks and uncertainties: a changing environment, operative complexity, and permanent obsolescence. Transformation meant investing in a new, virtual infrastructure that was both flexible and scalable.

They have their own brands such as Deli&Cia, La Pausa, Pepito Grillo, Sibarium, and  Divers, and also work with franchises, like Burger King, Rodilla, and SantaGloria; among many others.

Their network encompasses 23,000 employees and more than 2,000 restaurants and stores located in train stations, airports and on highways in 12 countries. Every year, 330 million customers come through their establishments

Download complete file

Speed and efficiency in a changing market

In a market with a high level of operational complexity and constant development like this one, a technological solution based on simplicity, standardization, and flexibility is necessary. The greatest challenge for Areas was having the ability to adapt quickly to a changing market.

To achieve this goal, the new virtual infrastructure for Areas had to improve reaction speed and efficiency in complex processes, guaranteeing the quality of service and improvements in competitivity, without losing governance.

A major transformation process that would suppose changes in ERP systems, how things work, and communications. The goal: To improve the infrastructure at an adequate cost.

“The challenge isn’t predicting the future, but rather adapting on the fly and being flexible enough to adapt to the changes as they come up.”, Miquel Fernàndez, CIO, Areas.

A world leader in Food & Beverage and Travel Retail. They have their own brands such as Deli&Cia, La Pausa, Pepito Grillo, Sibarium, and Divers, and also work with franchises, like Burger King, Rodilla, and SantaGloria; among many others.

A new infrastructure of robust and flexible networks that adapt to any environment

Until now, the IT strategy at Areas was based on on-premise hardware. Their IT department was responsible for security, availability, and the internal management of software and assets. They needed a technological partner with the necessary abilities to create a flexible solution that permitted adaptability in a constantly developing and changing environment.

That’s why Areas trusted us with their transition from on-premise to laaS and became one of our cloud users. Our team led Areas’ transition from the physical world to the virtual in a totally transparent and scalable way, guaranteeing fast connectivity and the integration of all of their infrastructure in one ecosystem.

Cloud services adapt easily to Areas’ systems plans, providing them with the capacity to grow in a fast and flexible way. After this process was finalized, Areas highlights the security, flexibility, and close management with which the process was achieved despite the inherent risk and complexity.

Beyond transferring their services to the cloud, Areas also trusted us with complementary services such as backup, connectivity, and monitorization, all housed in our infrastructure.

“Adam has been very important to us because our great nucleus of infrastructures is centered on them.”, Marcel Jorba, IT Operations Director.

A much more competitive organization

The main benefits of Areas’ transition to laaS have been increasing the availability level of services and reducing operational complexity by reducing costs. Furthermore, now we’ve created a very clear continuity and recovery plan that has granted us greater technical and operational maturity.

Another major benefit, although it’s less tangible, is the reduced opportunity cost. Taking 5 months, and not one, when it’s time to implement a new service, supposes 4 months of opportunity cost. A cost that, although it’s difficult to quantify, is real.

Flexibility, speed, security, and reliability are the main differences that mark the before and after in Areas’ digital transformation, and have made it into a much more competitive organization in today’s market.

“What would have happened if we hadn’t had the flexibility to take on projects at a certain speed?”, Miquel Fernàndez, CIO at Areas.